about me
As a young, ambitious professional I bring a blend of fresh perspectives, creative energy, and a strong desire for success.
At the heart of who I am, lies a deep passion for creating compelling narratives and visuals that resonate with audiences and drive engagement. From concept development to execution, I approach each project with attention and dedication.
As a former college basketball player and my experience working in college athletics, I thrive in any team atmosphere. My love for collaboration shines through in every project I undertake, as I believe that the synergy of diverse perspectives leads to the most impactful results. Whether brainstorming ideas or executing campaigns, I am a natural team player, inspiring those around me to strive for excellence.
Heather Alpaugh, Senior Director of Alumni Affairs at Quinnipiac University
“Alyssa is an incredibly hardworking individual, consistently going above and beyond to ensure the success of any project she is working on. Her attention to detail, strategic mindset, and execution tactics position her to not only achieve but exceed her goals.
Alyssa has a keen ability to develop and cultivate relationships with colleagues, partners across the university, alumni, parents, and students. She's thoughtful and creative and is able to anticipate and mitigate challenges that may come her way. While her design and marketing skills would typically fall secondary in this role, she has leveraged her talents to create outstanding branded material that aligns with the university's creative as well as the Athletics brand.
Above all, Alyssa is a true team player who consistently adds value to whatever project or team she is working on.
Jenna McClain, Associate Director of Parent Engagement & Philanthropy at Fairfield University
“Alyssa was a reliable, skilled, passionate, and knowledgable colleague. Her positive attitude and dedication to her work, the school, and the athletes her team served truly inspired others to hold the same energy and focus towards our goals.
Alyssa also has great knowledge of event planning and execution, writing, design, and athletics that allows her work to be extremely effective.
resume
2022-Present • Quinnipiac University • Hamden, CT
Associate Director of Development, Assistant Athletic Director
Spearheaded athletics fundraising efforts and maintained strong relationships with high-net-worth individuals and corporate sponsors, resulting in major gift commitments and multi-year pledges totaling $3.5 million in commitments for Quinnipiac Athletics for FY23, contributing to the long-term sustainability and growth of college athletic programs
Developed and executed fundraising campaigns utilizing marketing principles and strategies to engage donors and drive donations, resulting in a 95% increase in parent donors and 33% alumni donors
Implemented data-driven fundraising strategies by conducting market research and donor segmentation analysis to identify target audiences, donor preferences, and giving trends
Planned and executed over 100 athletic events resulting in a 65% increase in event attendance and donor participation over a two-year period, expanding the athletics department's donor base and enhancing community engagement.
Including NCAA Division I Men’s Hockey Championship
2021-2022 • Fairfield University • Fairfield, CT
Assistant Director of Athletic Development, Marketing & Events
Created compelling fundraising materials, including email campaigns, social media content, and digital advertisements, aligning messaging with brand identity and campaign objectives
Coordinated fundraising events and campaigns, coordinating marketing efforts to maximize attendance, participation, and fundraising results
2021 • Quinnipiac University • Hamden, CT
Athletic Communications Graduate Assistant
Assisted in all aspects of sports communications, including game day operations, media relations, and social media management
Crafted compelling narratives and press releases highlighting team achievements, player accomplishments, and community engagement initiatives
2019 • Slam Magazine • New York, NY
Media Intern
Contributed to distribution of sports content across various platforms, including social media, website, and newsletters, enhancing brand visibility.
Supported media team with research and administrative tasks, contributing to successful digital campaigns