blue & gold society brand
Established in 2023, the Blue & Gold Society is an exclusive philanthropic giving society for Quinnipiac Athletic Alumni, that aims to benefit Quinnipiac student-athletes not only today, but for years to come.
Building a brand around a giving society is essential for establishing credibility, fostering trust, and inspiring lasting engagement among members and potential donors.
A well-defined brand helps to convey professionalism and legitimacy, instilling confidence in donors about how their contributions will be utilized to make a meaningful difference. Building a brand around the Blue & Gold Society lays the foundation for sustained growth, increased visibility, and greater impact in addressing athletic support.
logo
The Blue & Gold Society logo serves as a powerful emblem, embodying the spirit of philanthropy and community that defines quinnipiac.
Our goal was to create a logo that is consistent with quinnipiac’s history. Since the school’s mascot has changed and the university used to be a college, we decided that the one consistent part of our history is the school’s colors, hence the emphasis on Blue & Gold.
locker room plaques
As a sign of recognition for Blue & Gold Society members commitment to Quinnipiac Athletics, we proudly display their name on a plaque in the team's locker room.
These plaques serve as a reminder to our current student-athletes that their program has a strong history of athletic excellence.
mailer
Mailers are crucial in advertising for the Blue & Gold Society, as they offer a tangible and personalized means to connect with potential athletic alumni.
This physical presence not only reinforces the society's brand but also encourages recipients to take action - becoming a member, thus driving engagement and support for the inititative.