bobcat challenge campaign
A Giving Day plays a crucial role in providing the necessary financial support for athletic programs. The Bobcat Challenge campaign helps raise awareness about the importance of Quinnipiac athletics and the need for funding to sustain and enhance our 21 varsity programs.
The challenge also fosters a strong sense of community and engagement among alumni, donors, and supporters, encouraging them to contribute to the success and growth of athletic endeavors.
Brand awareness and effective marketing are integral components of a successful Giving Day. Through strategic marketing through various platforms such as email campaigns, social media, and mailers we were able to raise $945,000 from 2700 donors.
logos
Creating a logo for a giving day involves a thoughtful and iterative process. Through sketching, drafting, and digital rendering by our marketing team, each version was refined to better encapsulate quinnipiac’s values and mission in a single visual.
We felt that a well-designed logo not only enhances brand identity but also instills confidence and trust in potential donors, reinforcing the credibility and professionalism of the campaign.
promotional video
Promotional videos serve as powerful tools to amplify the message and impact of a giving day.
We decided that concise videos deliver impactful messages quickly, ensuring maximum engagement from our viewers. This video provides a snapshot of our giving day's mission, aimed to generate excitement and inspire meaningful contributions during the challenge.
social media graphics
Social media is instrumental in amplifying the reach and impact of a Giving Day campaign. Our graphics were focused on providing a compelling representation of our 21 athletic programs and their overarching goals and mission during the challenge.
By incorporating branding elements, key messaging, and engaging visuals, these graphics effectively conveyed the excitement around the Bobcat Challenge.
bobcat challenge mailer
Mailers serve as a valuable component of a marketing campaign, driving brand awareness and recognition. Our Bobcat Challenge mailers were segmented by sport (21 different segments) to reflect each team’s identity and values. Additionally, these mailers offered a unique opportunity for creative design and storytelling, enabling each team to engage and captivate their audience efficiently.
bobcat challenge emails
Marketing emails are vital for giving days as they allow organizations to tailor their messages to specific donor segments, increasing relevance and engagement.
By categorizing donors based on criteria such as athletic team, affiliation, and giving history, we delivered targeted appeals that resonate with each group's unique preferences and motivations. This personalized approach not only enhanced the overall donor experience but also increased the number of donations by presenting recipients with content that speaks directly to their interests.
